FEATURED WORK & PORTFOLIO INDEX
Client Portfolio
Richaud Petite Bakery
A vibrant brand and digital ecosystem taking a wholesale favorite brick-and-mortar.
Luxo Beta
A dynamic, tech-forward platform built to showcase rapid venture innovation.
Upgraded Human Wellness
An authoritative, design-led digital space built for an elite wellness community.
James Krystalla Foundation
A credible digital home built to sustain momentum and charitable giving.
NYC Revolutionary Trail
An interactive digital tour bringing New York’s revolutionary history to life.
All Client Work
Brand Identity
Website Design & Build
Digital Marketing
Print Collateral
ARTISAN BAKERY PROJECT DETAILS
Following a collaborative partnership spanning several years, we executed a comprehensive rebrand for Richaud Petite Bakery to mark its evolution into a physical storefront. The updated brand ecosystem infuses playful energy across a expansive color palette, grounding the bakery's traditional wholesale mastery in a vibrant brick-and-mortar consumer experience.
Brand Identity
Website Design & Build
Social Media Assets
HEALTH & WELLNESS SERVICE PROJECT DETAILS
A comprehensive brand reset and digital overhaul for Upgraded Human Wellness to align their visual identity with the business’s evolved, multi-generational offerings. By shifting the aesthetic from a cold, clinical tone to an elevated and authoritative space, I designed a trusted digital home built specifically to capture a discerning wellness audience.
Website Design & Build
PRODUCT & VENTURE STUDIO PROJECT DETAILS
I partnered with Samira to translate Luxo Beta’s established branding and pitch deck into a high-impact, interactive digital home. By leveraging advanced design and motion features within Squarespace, I built a fluid, tech-forward platform that reflects their expertise in rapid prototyping, zero-to-one MVP development, and digital transformation.
Website Design & Build
CHARITY FOUNDATION PROJECT DETAILS
Following the massive success of their inaugural fundraising event, I partnered with the James Krystalla Foundation to transition their viral community momentum into a permanent, year-round digital home. I designed a professional web ecosystem that beautifully catalogs past impact, establishes deep organizational credibility, and simplifies secure charitable giving to fund continuous healing for kids in hospitals.
My Method in Motion
Flawlessly organized throughout
BRAND & WEB DESIGN
“Katie was flawlessly organized throughout the entire process with clear timelines, defined deliverables, set meeting agendas, and accountability for follow-ups.”
— Samira S.
Unmatched plan of action
BRAND & WEB DESIGN
“She developed a top-notch plan of action, mapping out a clear timeline for executing each individual stage of the project across branding, web design, and marketing materials.”
— Sepia Voices
Evolving without losing the foundation
BRAND & WEB DESIGN
“What I value most is how she has continued to evolve the brand over time without ever losing its foundation. Through expansions, she preserves our core mission while pushing the visuals forward.”
— LSL Fitness
Brand Identity
Website Design & Build
Digital Marketing
Print Collateral
WALKING TOUR PROJECT DETAILS
The Gotham Center is a research and public education institution, sponsored by The Graduate Center, CUNY, dedicated to advancing scholarly and public understanding of New York City’s rich and living past. I worked with Gotham Center to create a proof of concept multimedia self-guided walking tour “app” around the history of New York City and the American Revolution.
Brand Identity
Website Design & Build
PERSONAL PORTFOLIO PROJECT DETAILS
Samira, a product leader, venture capital investor, and digital content creator, wanted a site to house her portfolio of work. Knowing that she may need to edit her portfolio regularly to reflect a new client or latest speaking engagement video, she was excited about Squarespace’s easy editing features that she could use long after our work together was complete.
Brand Identity
Website Design & Build
Social Media Branding
RADIO & PODCAST PROJECT DETAILS
Kenny Washington, a well known jazz drummer and Juilliard educator, wanted to bring his wealth of music knowledge and collection of rare jazz records to the podcast scene. We’ve built the site prior to the podcast publication so Kenny could promote the website at shows and on social media to garner some traction and get email subscribers.
Brand Identity
Website Design & Build
Print Collateral
FITNESS COACH PROJECT DETAILS
Designed for personal fitness and nutrition coach Lauren Saint Louis, this modern digital presence translates sustainable behavioral coaching into a premium personal brand ecosystem. Built to streamline client onboarding, the platform balances Lauren's distinct aesthetic with an exceptionally clear layout that current and prospective clients can navigate with ease.