Luxo Beta
SQUARESPACE WEBSITE
I partnered with Samira to translate Luxo Beta’s established branding and pitch deck into a high-impact, interactive digital home. By leveraging advanced design and motion features within Squarespace, I built a fluid, tech-forward platform that reflects their expertise in rapid prototyping, zero-to-one MVP development, and digital transformation.
The Creative Challenge
Luxo Beta is an elite digital product innovation studio that builds everything from "napkin ideas" to scalable, pitchable designs and working MVPs.
Because they serve visionary leaders looking to launch groundbreaking ventures, a static web template simply wouldn't cut it. The challenge was to take their pre-existing brand assets and pitch deck and evolve them into an immersive digital experience.
I needed to bridge the gap between their complex matrix of services (design, building, optimizing, automating, and productizing) and present it in a way that felt highly sophisticated, interactive, and cutting-edge.
Website Design & Build
To mirror Luxo Beta’s identity as a product-led, tech-forward company, I focused heavily on integrating advanced motion features and continuous scroll interactions directly into the Squarespace interface.
Rather than relying on static columns, I utilized dynamic animations to bring their core concepts—like the "Innovation Triforce" and their developmental timelines—literally to life as the user moves down the page. By meticulously mapping layout triggers and scroll-driven transitions to their geometric wireframe graphics, I engineered an interface that feels less like a traditional template and more like a fluid, custom-coded web application, perfectly validating their claim: if you can dream it, Luxo Beta can do it.