We kick off by aligning on your audience, business goals, and aesthetic vision. I’ll develop curated mood boards to explore distinct visual directions, ensuring we lock in an intentional creative foundation before touching a single vector.

You won’t just get a standalone logo. We develop a flexible, versatile suite of marks (including your primary logo, secondary layout, submarks, and brand icons) giving you the exact configuration you need for packaging, web headers, social profiles, and print.

A distinctive, purposeful color palette defined with exact codes for digital and print (HEX, RGB, CMYK). Paired with hand-selected brand typefaces and typographic hierarchy rules so your messaging feels cohesive wherever it appears.

Guidance on how your brand should look in photos and visuals. I’ll define the styling, lighting, mood, color grading, and composition for future photo shoots or curated stock imagery—ensuring your visual storytelling feels intentional, cohesive, and aligned with your new identity.

Words that match the weight of your visuals. We craft core brand messaging—including your signature tagline, mission statement, and value-driven headlines—so you know exactly what to say in your social posts, and website banners.

Bring your new identity directly into the real world. Choose one custom marketing asset tailored to your business: print collateral (business card, menu, packaging, postcard) or digital assets (newsletter banner or a 4 slide deck template).

If you want more collateral we can add it to the quote.

A high-impact, beautifully styled static announcement graphic designed for your social channels, ensuring your public rebrand or launch makes an immediate impression.

Digital guidelines document outlining your core visual rules—logo usage, font hierarchies, color ratios, and dos & don’ts—so you, your team, or external vendors can execute your brand with complete confidence.

A meticulously organized digital folder containing all finalized vector and web-ready file formats (AI, EPS, SVG, PNG, PDF), labeled clearly for seamless, stress-free handoff.

Our schedule is built around intentional, live touchpoints so you always know where we are and what comes next:

• Weeks 1–3 | Alignment & Strategy: Pre-project onboarding and deep-dive strategy homework, followed by a live direction review and presentation of 2–3 mood boards to finalize our creative path.

• Weeks 4–6 | Core Design & Concepting: Primary logo exploration presented directly in real-world mockups during our 3rd live review. Once a direction is locked, we refine the mark, typography, and color harmony.

• Weeks 7–8 | System Expansion & Collateral: Expanding into secondary marks, brandmarks, your custom marketing collateral piece, and launch graphics.

• Weeks 9–10 | Guidelines & Production Handoff: Final walkthrough of your Brand Style Guide and asset directory, followed by the delivery of your organized, production-ready files.

To maintain our 10-week momentum, this engagement includes structured refinement rounds at each major milestone. If your project requires additional iteration phases outside the agreed scope or timelines extend due to delayed client feedback, ongoing design support is billed at a flat rate of $375 per extension week.